Before I start this article off discussing why your Tarot, psychic or spiritual based business isn't making any money, I would first like to tell you a little bit about myself and why I am in the position to give you advice on working and making money in the spiritual industry.
I started my business five years ago when I was only 23 years old, so relatively young. I naïvely thought that I would throw up my Facebook psychic reading page, get a few good reviews here and there and everyone would eventually flock to me; needless to say, it didn’t work like that.
At the time I started my business, and even for the first couple of years, I had nothing. I didn’t have a penny to my name. I was broke and a single parent; I had to borrow the money from my parents for my daughter’s birthday and Christmas presents. My bank account was always at zero.
I stuck with my business because I knew that one day I would figure it all out and manage to make a career out of my passion for reading and divination. And eventually, I made it.
I have made very good money from giving readings and teaching. This week, my website celebrated its first month hitting the 500,000 hits in 30 days mark. I’ve won awards and even read live for SKY TV.
The difference of my life currently compared to what it was then is unreal. When I think back, it’s like a completely different person lived that life. Most people who meet me now or visit my website have no idea the crippling emptiness I crawled myself out of. It was slow, and it was hard, but I would do it all again if I knew that my business would look the way it does now.
Although I have included tips below, my main tip to those running spiritual based businesses is this; read articles like this one, and take other people’s advice. Even though I was doing so badly, I never bothered to turn to Google or other successful business owners for help. I didn’t even think to reach out to others.
As a general rule, if you see people who are doing what you want to do and killing it, then align yourself with them so that you can figure out how they’re achieving the things you want. Don’t be too embarrassed or proud to ask for help, the success of your business has nothing to do with how good you as a reader. The basics of reading is a somewhat natural skill, but marketing is something we only learn over time or from other people.
This sounds so cheesy, but a lot of business success is actually down to mindset. You have to be willing to do what it takes, receive advice and take advice. Years ago someone telling me to get my ass off Facebook and try a different tactic hit close to home and used to irritate the hell out of me. I realize that now it bothered me because, intuitively, I knew that was true, but my mindset was in the place that I didn’t see any other option other than wasting my life posting ads in Facebook Groups.
Also, it’s not seedy or wrong to want the things which business owners in other industries take for granted. There is no shame in having aspirations. For example, taking your kids on holiday, having nice clothes or buying nice presents for your friends and family. Having money and a successful business means you can also help people out this way, which feels amazing.
Finally, invest wisely in your business. Believe it or not, buying that self-published $40-plus-delivery Tarot deck does count as a business expense, and all those decks add up. If it is not going to directly make you more money, bring in more clients or help you to do so, it is not a justifiable expense if you’re struggling.
If you want to know more about creating a thriving Tarot or psychic business, I have an e-book called Psychic in Business on my site. Literally, for the cost of a reading, you’ll read it, get more clients and get your business making a profit.
So, here are my top tips for why your Tarot business isn't thriving:
1. YOU’RE RELYING SOLELY ON SOCIAL MEDIA
The main place I see Tarot readers go wrong is in the location of their marketing. They spend their lives posting their ads (or being ‘helpful’) in Facebook groups, instead of investing their time in other marketing options which work.
It is a sad fact, but social media does not convert well. Trust me, I’ve ran about five websites in the spirituality niche, and not one of them was successful off the back of social media. None. Even back years ago when social media actually got you half decent traffic.
Years ago, I used to spend all day promoting myself in Facebook groups. It was my only form of marketing. From when I got up in the morning, till when I went to bed at night, I would be on there. It didn’t take long before I was sucked into every bit of drama going. I hate to admit this now, but I spent more time involved in crap than what I did promoting my Tarot business. And by the time I did get a booking, I was so stressed out my readings weren’t that great. Not a sustainable marketing plan.
Instead, do things which work. If you’re trying to market your face to face readings, try posting flyers in local health and beauty places. For example, approach hairdressers or eyebrow waxers and ask them if you can put your ads in their businesses.
Getting your stuff in health and beauty places has two benefits. One, their clients have disposable income so they can afford readings; if they can get their hair and nails done, they have money for readings. Two, the types of people which work in the beauty industry are often interested in alternative healing, divination, and intuitive services; they’ll be walking into work every day and seeing your ads.
If you place yourself in front of the right people, you by-pass the need to force them to find you. Therefore, always look for ways you can interject yourself into profitable traffic.
2. YOU DON’T HAVE AN EMAIL LIST
Email ‘converts’ so much better than social media; unlike social media, people who sign up to your newsletter will receive all of your posts. Any time you post a new blog post, any time you talk about your readings, any time you have something to say, your email list will listen to you.
Remember, you must treat your subscribers well. Don’t pop up in people’s inbox with any old crap, make sure you’re providing quality content which they will find useful. And don’t worry about being annoying, your email list want to hear from you.
I recommend you send out one newsletter a week. It sounds like a lot but trust me it is not. If you have the time to run a Facebook or Instagram account, you have the time to email your list.
Believe it or not, in our industry it is ridiculously easy to write newsletters which people open and read. We have an advantage; horoscopes.
No-one can resist a newsletter with the subject line, “Your weekly horoscopes”! (or Taroscopes or whatever). People just have to open them and see what’s in store for the coming week. And in your email, you can include general chit chat about your day, plus your CTA (call to action) for them to book a reading, read your blog, like you on Facebook, etc. And trust me, if the content is good people will read them and purchase your stuff.
Newsletters have a pretty shitty reputation, but yours are going to be different because you’re going to make sure your weekly ‘scopes, blogposts, etc. are amazing. I always joke that my newsletter is the newsletter people read haha if you try hard to be the same, your newsletter will grow your business.
It is true that you will get unsubscribers, but people unsubscribe for different reasons - most of which usually have nothing personal to do with you, your Tarot or your content. But, I should point out that you’re a lot more likely to get unsubscribers if you send less emails than if you send more.
That’s right, the smaller the amount of emails you send, the more likely your subscribers are to hit that ‘unsubscribe’ button. Why? Because you’re not consistent in your marketing. Which brings me to my next point…
3. YOU’RE NOT CONSISTENT
You have to constantly be out there promoting your Tarot readings and your business; otherwise, you’re never going to sell anything to anyone. You have to be forever reminding people that you’re the Tarot reader who can make predictions about their business, heal their broken heart, etc.
If you only tell someone something once, they won’t remember it. I know a lot of readers struggle with this fact because they don’t want to annoy people by repeating themselves, but here is the thing: you have to say something again and again for people to know you for that thing.
I can guarantee that everyone you follow online has one core message they bang on about day in, day out, and it never bothers you. They never waver. They could tell you their story, for eternity and you’re still along for the ride. Why?
BECAUSE THAT IS WHAT YOU’RE THERE FOR SO YOU NEVER GET BORED.
Take Danielle LaPorte. I’ve never followed her, don’t know who she is, but I know that she’s pretty much famous for one thing; her ‘truth bombs.’ Do her followers get sick of truth bombs? No. Do they unsubscribe because they don’t want truth bombs? No. Are they commenting on her Instagram posts, “Danielle, put that shit away and try something new”? No. They’re only there for that one thing.
If your marketing isn't consistent, your subscribers and followers don’t know how to perceive you. And if it’s too much effort, they’ll just walk on by. You have to be consistent otherwise you’re as good as starting again every day.
4. YOU HAVE NO TARGET AUDIENCE
When I first started my business, I had no target audience. I just thought I was going to go out and sell my readings to people who wanted Tarot readings. Huge mistake.
It is not enough to tell people you’re a Tarot reader; you have to tell them you’re their Tarot reader. You can help them to fix their problems. And that problem has to be very specific otherwise they won’t put two and two together and work out that you can assist them. If they don’t know how you can help, they won’t see how you can fix their problem. If you’re not the solution to an issue, you become a non-essential.
People usually don’t buy things unless it fulfills some type of innate need (power, money, status, sex, whatever) or an issue (emotional distress, pain, etc.). You’re selling Tarot readings, which, in your seeker’s minds, is a not something they need right now because it isn't addressing a need or an issue. You have to position your readings as something they need otherwise they will have no incentive to buy right now. Not buying right now, means they won’t buy ever.
To position your readings, you must know what issues it is your seeker has. What is the thing that is keeping them up at night? If you know this, you can design your offerings, your sales pages even your social media posts around this issue so that your target audience knows you can help.
Here is the shit thing about Tarot which nobody tells you; a lot of the general public do not know or understand what Tarot is or how it can help them. That’s why mediumship is so much easier to sell than Tarot readings because most people can do the math with mediums. If they want to talk to their dead auntie Frida, they go to a medium. But most of the public does not realize that Tarot readers can fix their love problems. When your target audience doesn’t know you can help, they’re not getting on the phone and dialing your number.
You have to go out into the world and scream from the rooftops, “I am the Tarot reader of Montreal, and I can tell you if your relationship is going to last forever” (if that’s what you do). You have to show your target audience that you can make their lives easier and that’s why they should buy a reading; otherwise, you’re just a fun party idea they’ll get round to booking some day.
5. YOU RELY ON ONE FORM OF INCOME
There are dozens of ways you can make money from the spiritual industry. If you’re relying on one form of income to get you by, you’re essentially leaving money on the table and walking away from amazing money making opportunities. If you’re just selling face-to-face, one-on-one Tarot readings, you’re missing out.
I can honestly say, every time I have been broke it is because I haven’t diversified my income. If you only rely on one way to make money, I can say from experience you’re never going to have anything because you cannot build a successful business from selling and marketing just one product or service. Every area you can get yourself into means a bigger slice of the pie.
In my e-book, Psychic in Business a third of it is dedicated to diversifying your income because I know for a fact that it is the quickest way to making real, serious money. The point in my business when I began to see consistent, guaranteed 4-figures a month was when I dipped my toe into the things I outlined in that e-book.
And trust me, it’s not rocket science, as a psychic you can start by offering one-on-ones. Then, you can graduate into distant readings, parties, fairs, events and then eventually you can branch out into teaching (if that’s what you want). Honestly, the sky is the limit!
So, that’s my top reasons why your Tarot business isn't thriving. And, now you know, you can take a look at your business and make changes accordingly!
Are you trying to grow your Tarot business but hearing nothing but crickets in your PayPal account (and free reading requests in your inbox)? Then feel free to to download the ‘Spiritual and Making Money” guide below. It is fun, it is free and available to view on mobile, tablet and computer!